THRIVE - BRINGING THE DIGITAL ADVERTISEMENT MARKETPLACE UNDER ONE ROOF

Maret 03, 2018

THRIVE - BRINGING THE DIGITAL ADVERTISEMENT MARKETPLACE UNDER ONE ROOF

Why do brands advertise? Well, it is a strong part of the overall brand. If you look at the ad of a Top brand and average brand, you will know the difference. The Global spending on the ads is on the rise. With the introduction of mobile and internet, it has found a new life. Large-scale use of mobile has pushed the advertisers to bring their ads onto the mobile. The spending on mobile internet advertising is estimated to be 247 billion dollars by 2020. But, a different kind of problem exists in this space. Premium brands are now worried about the placement of their ads. Recent examples show that many brands had to pull out their advertising because it was published next to some inappropriate and distressing content.

The premium brands are now sceptical about the placement of their ads in digital advertising. After spending billions of dollars on the digital advertising, they must not bring negative sentiments about the product which damage the brand reputation and safety. The transparency in the digital advertising space is a major concern for all the brands.

Thrive Labs is a Weboom LTD company, the #4 value-added services merchant in Italy with a vast array of experience in the digital advertising domain. In 2015, Weboom LTD was mentioned among the AdWords top 10 spenders in digital advertising making its first appearance in the digital advertising industry. The experience gained in running high margin, online and web-based marketing services across 9 international markets over the past years guarantees solid foundations and the right mix of business skills to make Thrive a success.

Thrive Goal

Thrive’s ultimate goal is to establish the first meritocratic & community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer.

Thrive’s platform, supported by Blockchain & Smart contracts is the backbone of this integrated ecosystem.

Value Proposition:

Built from community consensus.

A private survey, collecting 100+ responses, has been circulated among top players in the advertising industry (300k average yearly views).

Reviewer Reward.
Meritocracy as the core value for services rewarding. Plenty of websites promise rewards for users test or users review. Looking at the major ones (e.g. TryMYUI, User Testing, Analysia) the average monetary reward can be assessed at 8€ per test for a maximum of 3 available tests per week. A web tester can earn today up to 1’150 €/year.

User Reward. The value of consumers’ data sharing.
In the digital advertising world, once you have an idea of the customers, you should further drill down to explore them in more detail.

The Anti-patronage advertising marketplace, reputation based.
More and more publishers are continuously investing in relevant and valuable content. But unfortunately, they often get cut out of major adv. platforms due to unclear policies regulated by a monopolistic market of few.

Solution offered

THRIVE offers a decentralised Ad marketplace for premium brands to display their ads in a way they like and on the content they feel will complement their brands. They wish to build a meritocratic and community-based ad marketplace. The key participants in the THRIVE ad ecosystem are advertisers, publishers, reviewers and consumers.

They are the backbone of the platform and deliver the strength to the platform. They are already one of the top digital advertising companies in Italy offering a variety of digital solution to the clients. This time, they wish to leverage the power of blockchain technology to create a decentralise marketplace. Reviewers will review the content of the publishers, which satisfies the premium quality of the market. Brands will be confident about their ads placement with top content.

Consumers and reviewers are being rewarded for their services offered. Quite a few top features of the platform are that the Ads Displayed on the platform are based on the community consensus and the rewards are based on the meritocracy of the services.

Benefit to Consumers

Get paid for sharing data while surfing the web.
Get paid for reviewing the quality of each website in the ecosystem.
Taking back the control of the internet.

Benefit to Advertisers & Publishers

Lowest fees ever.
Fastest payment in the industry.
Premium placements, accurate reach and brand safety.

Token Information
The THRT token sale will be conducted to find support from the community and businesses, who think that this model will survive the test of the time. 53% of total tokens will be used for the Public sale. A proper KYC/AML verification process occurs before participation. One THRT Toke is equal to the 0.25 EUR.

Token Symbol : THRT

Token Type : ERC20

Token Price : 0.25 EUR / 1 THRT

Token Sale Date :
Private Round : LIVE till end of January 2018
Public Pre-Sale : 15 days after the Private Round
Public Sale : 2 weeks after Pre-Sales

Minimum Contribution :
Private Round : 400,000 THRT
Public Pre-Sale : 1,000 THRT
Public Sale : 1,000 THRT

Bonus :
Private Round : 40%
Public Pre-Sale : 30%
Public Sale : 20% - 0%

Hard Cap : 25,000,000, EUR

Conclusion

Digital is the future of marketing but creating a balance between the kind of content and kind of ads is one of the core features of advertising. Apple advertises its products like there is nothing else to look for in the market except apple. Likewise, if you see an ad of Mercedes Benz, you realize the difference between other companies and Mercedes. It's all about perception in the minds of people created by a strong advertising.

If we have to bring the equilibrium between content and ads, it has to be a decentralised approach which is based on the community consensus. People are the best judge and giving them the power to rule is the best thing we can do. Thus, creating a model which incentivises people for reviewing quality and premium ads with contextual content is one of the best solutions.

Roadmap