Gese - Protecting Against Counterfeit Alcohol With The Blockchain Technology

Mei 21, 2018

Gese - Protecting Against Counterfeit Alcohol With The Blockchain Technology

GESE - is a community that unites all people participating in the alcohol market, consumers who want to ensure the quality of purchased goods, and local businesses that would like to use the platform for promotion and project financing. GESE is also a blockchain that tracks each bottle from the manufacturer to the hands of the buyer. This unhackable technology now contains information about the most copied product in the world. It is a system of rating and grading with the fastest and easiest content access on the market.

Gese is a personal assistant with artificial intelligence. It is a powerful data analysis system that selects recommendations for users and an effective marketing tool that provides reliable statistical data to the alcoholic beverage brands.

ALCOHOL MARKET PROBLEMS
As of now, the liquor advertise is encountering the accompanying five key issues:

Producers lose cash as a result of the spread of fake items;
Brands can not viably elevating their products due to authoritative confinements and low productivity of existing apparatuses;
Neighborhood merchants are experiencing issues finding new clients;
Makers of specialty liquor can't draw in venture for the usage of their undertakings;
Shoppers are looked with the issue of picking quality liquor at helpful areas and at reasonable cost.

THE PROBLEM OF COUNTERFEIT PRODUCTS

One of the primary hindrances for makers of value liquor is the plenitude of fake items available. As per the European Union Intellectual Property Office (EUIPO), only for the EU part states, fake liquor causes a yearly loss of € 1.2 billion. The EUIPO contemplate demonstrated that the issue influences liquor brands, as well as related ventures of retail deals, farming and assembling gear. The creation of fake liquor items in the EU nations has so far brought about the vanishing of 23,400 employments.Producers' misfortunes are particularly expansive in developing markets, where the radical financial changes of the 1980s-1990s advanced the spread of illicit products. As per EUIPO, in Eastern European nations, for example, Romania and Bulgaria, the extent of phony liquor surpasses 10%. As indicated by the Russian Ministry of Health, up to 30% of liquor sold in Russia fake.Not just makers of mass measures of normal liquor, yet those of world class marks too experience the ill effects of fakes. For example, in 2016, the Italian police discovered 9,000 fake jugs of Moët and Chandon champagne. The part's retail cost was assessed at € 350,000.

THE PROBLEM OF ATTRACTING INVESTMENT FOR ALCOHOL-RELATED PROJECTS

The market of specialty liquior is in the dynamic development stage. Concurring to the figures of Grand View Research, the world offers of art brew are required to reach $ 502.9 billion by 2025. What's more, the market of hard art liquor will grow up to $ 80.43 billion.
Effective business improvement requires entrepreneural speculation. Crowdfunding is a standout amongst the most dynamic ways of financing private ventures. It gives a decent criticism to potential clients. One can judge the level of enthusiasm for the venture in view of the accomplishment of raising support. Also, intrigued financial specialists can enable business visionaries to conclude thoughts and their further usage.
Therefore, liquor business financing with the assistance of crowdfunding takes care of two issues in the meantime:

drawing in stores;
drawing in target group of onlookers.

GESE IS THE SOLUTION

The Gese venture enables purchasers to discover quality products on store racks, in bars and eateries. At the core of our stage is the possibility of brisk access to data about the validness and taste of the item, which the customer will purchase without further ado. To actualize this idea, we are making an overall database containing realities and suppositions about every mixed refreshment.

Authentication of goods
The appended NFC-labels on each container are utilized to look for data about a specific drink. Presently the client essentially puts their cell phone over a jug to get all the data about the thing and confirm its validness. There is no compelling reason to photo the item mark or enter its name utilizing a console - the NFC-tag and the Gese application will naturally play out all the work required to recognize the merchandise.

Ratings and reviews system
Notwithstanding affirming the item's legitimacy, the purchaser gets a total scope of its surveys left by other framework individuals. It is trusted that wharf item encounter regularly influences individuals' definitive acquiring choices. As Yandex investigate has appeared, the accessibility of item surveys builds the likelihood of a buy by 10% - paying little mind to whether the audit was positive or negative.

Information about alcohol availability and prices
Because of geolocation, the client can scan and look at costs for mixed drinks in the closest stores. If the purchaser isn't sure which drink to picked, he can swing to the inherent colleague: manmade brainpower will break down the client's inclinations what's more, suggest the most appropriate refreshments from a broad database.

Social platform with reward payments for activity
Gese is a social stage in which clients can impart their insights about items, distribute posts without anyone else web journals, and remark on the sections of different members. For any action in the framework, counting examining NFC labels while picking a refreshment, clients are remunerated in cryptocurrency.

Representing the premiums of all market members

While making the stage, we considered not just the requirements of clients, yet additionally the interests of sponsors, liquor makers and nearby business people. Gese is a perfect stage for advancing liquor items among the intended interest group. Publicists can utilize an extensive variety of apparatuses to advance their items and connect with the framework clients:
• Priority item position in the arrangements of suggestions;
• Publication and advancement of posts in online journals;
• Placement of the information on the accessibility and estimating of
mixed drinks in neighborhood stores, bars and eateries; What's more, for makers, the very probability of utilizing NFC-labels to confirm the validness of their items gives a critical advertising advantage. Brands that place labels on their jugs consequently pick up an upper hand.
Business visionaries who need to open a business in the liquor business can utilize the inherent crowdfinding stage. In the event that the undertaking demonstrates to be of an enthusiasm to clients, business' authors get the fundamental financing and get faithful devotees.

APPLICATION SCENARIOS

TECHNOLOGY

As a result of the analysis of the block system on the Graphen platform, we developed a border block solution that absorbed the best qualities of the Graphene economy, the ability to integrate with the blockchain air and the performance of classical solutions. The product we received from the Graphene blocker received an architecture of internal interactions allowing us to conduct a comparable number of transactions (limited technical characteristics of equipment) and functionality based on the Ethereum network with its working platform for smart contracts - allowing to create any model of the economy using the language of Solidity. We are confident that this product will create a platform that is far superior to mother solutions.

MARKET TRENDS

According to the Statista data, the alcohol market continues to grow steadily. So, in the U.S. alcohol sales increased from approx. $176 to approx. $ 223 million from 2006 to 2016. In fact, most countries have experienced a moderate growth in alcoholic beverage sales.

GESE PROJECT TOKENS

The gese platform uses three types of tokens for payments inside the system and beyond:

• The main token [GSE];
• The second token [GSEE].
• Users' tokens
Key token functions [GSE]:
• Purchase of the internal token [GSEE];
• Payments for bounty programs;
• Trading on external exchanges;
• Promotion of posts;
• Payments for NFC-tags;
• Receiving bonuses for activity in the system, delivery of used containers.

The internal token [GSEE] is sold only on the internal Gese exchange. The cost of [GSEE] is tied to the dollar rate and does not depend on the price fluctuations of the token [GSE].
The function of the internal token is the ability to write and like posts and comments, etc., this type of token is added to the user's wallet every day up to a certain limit.
User Tokens: the system allows users to create their own tokens for a crowdsale within the system.

Distribution of tokens relative to the sold ones:
• for sale to investors - 65% (ICO + presale) of them Presale - 5%
• bounty - 5%
• advisers - 10% - blocking for 6 months
• team - 10% - blocking for 6 months
• reserved - 10%
Presale:
• minimum investment amount: 0.1 ETH
• hardcap: 3818 ETH
• price: 7857 tokens per ETH
• duration: 15 days
Start ICO 15.05.2018 :
• minimum investment amount: 0.1 ETH
• base price: 5500 tokens per ETH
• hardcap: 49 090 ETH
Duration 30 days start: 1.07.2018 bonus system:
• 5 days bonus + 33% (rounding 1.333333333)
• 5 days bonus + 18% (encumbrance 1,176470588)
• 5 days bonus + 11% (rounding off 1.111111111)
• 5 days bonus + 5% (rounding 1.052631579)
• 5 without a bonus There is a referral program - 5% for a referral link purchase

ALLOCATION OF THE COLLECTED FUNDS
• Development of an internal exchange, AI, finalization of the new platform version, technical support - 30%
• Co-financing of tag production - 40%
• Marketing and the geographic expansion of the project - 30%