Licerio - Your Customers Are Your ads.

Mei 22, 2018

Licerio - Your Customers Are Your ads.

LICERIO - is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.

LICERIO will reduce advertiser`s costs to 5% and will provide guaranteed customers.

Advertiser creates an advertising campaign that has settings for his own target audience. When creating his advertising campaign, he specifies what amount of tokens he is ready to spend.

According to the exchange rate of LCR token, the platform calculates what number of likes and views advertiser will get.

Besides that, the advertiser specifies maximum possible discount as well as cost of one “like” for his customers.
A potential customer is reposting advertising materials into social networks. The platform collects accumulated “likes”, avoiding any ways of cheating.

According to the amount of collected “likes” and the cost of one “like” set by advertiser, the system calculates discount size for customers as well as converts “likes” into tokens of which system`s commission fee will be written off.

Directing Customers

One of platforms options is involving customers by means of geolocation. If an advertiser doesn`t want to wait for his customer, he can get customers who are located within the range of 800 meters from his point of sales.
Customer starts LICERIO mobile application. At “Discounts beside you” tab a map displaying advertisers who are connected to the platform will open. The farther customers is from an advertiser, the larger discount he will get when he comes to a point of sales.

First of all, this feature will be useful to advertisers that are located at such places where there is no big customer traffic. This discount won`t be added to the discount that customer will get by reposting advertising materials.

We live in the world where the Internet and social networks have become an integral part of our daily life. According to research data, more than 70% of customers are searching for new goods and services in the Internet and these are social networks that have become the main source of business development.

Social networks community numbers 3 billion users and world

s advertising budget is U. S. $77 billion and with each year this number is increasing. But now creating a smart advertising campaign and getting a long-waited client is a really big deal; advertisers spend 50% of their advertising budget for paying VAT, covering bank charges as well as for covering expenses of paying for marketing managers

job and don`t cover all their expenses in all cases. Besides that, there are issues related to high competition, incompetent advertising campaign adjustment and adblocking software programs as well.

We are creating LICERIO — the platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The platform is based on influence marketing principle and its ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token. LICERIO platform allows reducing advertiser`s expenses to 5% and reliably involving customers into his business what will give the opportunity for growth for small and medium-sized businesses throughout the world.

Feature

Key features of LICERIO platform

•Quick advertising campaign development

•Reduction of labour and time costs

•Ease of use and availability

•Global coverage

•Operating costs and commission charges reduction

•Free marketing tools

•Customers` acquisition guarantee

Market Analysis

The future belongs to social networks. Brands more often interact with the community of social networks.

With the development of the Internet, new types of ads have appeared that are available not only for your regional audience or your country, but also all over the world. Internet advertising is very effective. Placed wisely with all the features of the Internet, ads can receive tens of thousands of views per day. Today it is well known that social networks are a powerful tool for interaction between the brand and the client.

Start your ad campaign with 2 clicks

You can easily start an advertising campaign - you just need to choose a social network for resending, configure user filtering and create advertising. Users will resend your brand ads on social networks and receive discounts on products or services equivalent to the number of "liked" that are collected as gifts to it. When the brand is launched, the advertising campaign determines the number of LCR tokens that you want to spend on it; the system will predict the number of "sympathies" and views to be received.
When the total number of "likes" that a user collects is the same as a brand request, then the ad will not be displayed next. As soon as the client comes to get a discount and finally gets it, his "love" ends; the system imposes a commission in the range of 1% to 5% to provide brand customers, and the ad is displayed again. If the user has not arrived to the service within 20 calendar days from the end of the advertising campaign, he will "like" and the discount will expire.

Drag and Drop Group

Brands can collect groups of users who have taken certain actions, for example: they watch an ad, hide it, repo, leave "like", make a purchase. This will allow brands to use audience data both inside the system and for their own ads on social networks

CRM and internal analysis

Any client who made a purchase or received a service will be recorded in an internal CRM system that will calculate the economy and establish the profile of the target audience of the brand.

Customers near you

The LICERIO platform will allow customers not only through advertising campaigns, but also directly. In the mobile application there will be a section "Discount on your side", where at launch a map with a brand that works with the LICERIO platform will be displayed. The brand will be displayed within 1 km, and further distance to the point of sale, the more discount customers will receive when it comes to receiving certain services.
The customer selects a selling point for colors, and the application displays a route to it; customers will witness an increase in discounts when moving to the point of sale.

competition

Brands can organize competitions, establish conditions and goods or services that they sell, can be used as a reward for winning the contest. Users will actively post ads about which ads will give positive advertising to the brand, thereby increasing brand awareness. At the end of the contest, the system will automatically select the winner using a random number generator and inform him about it. A certain number of tokens will be blocked on the trademark before the winner receives the goods or services. After the user purchases the goods / services on the card, the tokens are returned to the brand account with the duty paid for them.

transparency

Each client can present a review and evaluate which brand will help attract new customers' attention and increase the level of trust to the brand.

Non-smoking area

Tools such as social networking will be available for brands, which will make it easy to distribute information on all platforms. The Instagram product catalog is a tool that allows brands that sell products on these social networks to create their own unique web pages that are accessible only to mobile devices where customers can view
through commodity catalogs and make orders and pay for them, if possible. In addition, for e-commerce will be provided for special widgets. This widget will allow customers to receive discounts on brand websites.

Token Presale

The LCR current is realized in accordance with the ERC20 standard. 5% of the total token will be distributed between partners and consultants, 10% will be retained for the reward program, 15% of the token will be retained for the platform team, and the remaining 70% will be sold. The total number of released tokens will be 100,000,000 LCR.

PRIVATE SALE

START DATE: April 25, 2018, 12:00 GMT
END DATE: May 15, 2018, 12:00 GMT
MINIMUM TARGET: 2500 ETH
Private sale token exchange rate: 1 ETH = 8000 LCR
Minimum investment amount: 10 ETH / 80000 LCR
Maximum investment amount: Without limitation
Investment methods: ETH, BTC
BONUSES: 100%

PRE SALE

START DATE: May 28, 2018, 12:00 GMT
END DATE: June 10, 2018, 12:00 GMT
MINIMUM TARGET: 2500 ETH
PRE-ICO token exchange rate: 1 ETH = 6000 LCR
Minimum investment amount: 25 ETH / 150000 LCR
Maximum investment amount: Without limitation
Investment methods: ETH, BTC
BONUSES: 50%

First phase of token sale

START DATE: July 10, 2018, 12:00 GMT
END DATE: July 29, 2018, 12:00 GMT
MINIMUM TARGET: 2500 ETH
PRE-ICO token exchange rate: 1 ETH = 4000 LCR
Minimum investment amount: 0.1 ETH / 400 LCR
Maximum investment amount: Without limitation
Investment methods: ETH, BTC
BONUSES: 25%

Second phase of token sale

START DATE: September 1, 2018, 12:00 GMT
END DATE: September 21, 2018, 12:00 GMT
MINIMUM TARGET: 2500 ETH
MAXIMUM TARGET: 14000 ETH
PRE-ICO token exchange rate: 1 ETH = 4000 LCR
Minimum investment amount: 0.1 ETH / 400 LCR
Maximum investment amount: Without limitation
Investment methods: ETH, BTC
BONUSES: 20%

Roadmap