Fanfare - The World's First Blockchain - Fowered Social Commerce Community

Juli 12, 2018

Fanfare - The World's First Blockchain - Fowered Social Commerce Community

"Fanfare is a community-based two-sided platform for creating, curating and converting consumer-generated videos into instant Shoppable Videos for brands, Fanfare is purpose-built from ground up to enable Social Commerce."

A community-based two-sided platform to create, curate and convert consumer-generated videos into instant Shoppable Video for brands, Fanfare is built from the start to enable Social Trafficking. Builders' blocks are built and customized with Social Movies and Movies Videos in mind from the beginning. Features and functionality have been carefully thought out and designed appropriately to help brands and consumers connect more closely, by facilitating the integrated two-way Brand-Consumer branding, so brands can broaden their relationship with their customers to maintain trust, familiarity and positivity.

Fanfare unique features
allows brands to turn all Videos Collected by Consumers into Easy to Hijack Videos easily. Users can also easily post and share videos on Fanfare as on any social media platform. An additional incentive is that brands can now accurately and cost-effectively add BUY Buttons to any of these consumer-generated videos in Fanfare, converting them into Instant Shoppable Videos.

Problem
Brands are not empowered to monetize or effectively exploit a large number of user-generated videos, while many creators are not adequately rewarded for their efforts. Fragmented brand-consumer relationships and the lack of closed-loop interconnections between creators, brands, and consumers result in a Social Trade environment that can not realize its full potential.

Solution
Fanfare aims to create an ecosystem where creators, brands, and consumers can connect closely. Brands will use Token FAN as a reward mechanism for creators by converting their user-generated videos into purchased videos that will act as a selling point for brands, thus making the entire social platform a marketplace for the product.

Why Everyone Loves FANFARE

Audiences / Users : Rewarded with FAN Tokens by watching videos, voting for winning videos in campaigns, and purchasing products from Fanfare eStore.

Content Creators / Consumer Influencers : Rewarded with FAN Tokens when brands verifies their videos or when brands converts their videos into shoppable

videos. Also rewarded when winning campaigns they took part in.

Brands : Increased revenue through more pointof-sales. An aggregated brand channel containing all user-generated videos. Increased awareness via campaigns or broadcasting announcement to fans.

Global Social Commerce Market

Rise of consumer influencers - according to marketing research, the most impactful influencers trend had moved from celebrities -> key opinion leaders (KOLs) -> micro-influencers, and now towards consumer influencers.

Growing Market - 2.56 billion global mobile social media users in 2017, and 1 million new active users added every single day. Percentake of these users who use social media to research and buy product have been increasing 2.5% year-on-year.

Video is the most effective marketing tool - 4 times as many people would watch a product video than read about it. 52% of marketing professional name video as the best type of content with the best ROI. 75% of marketers are planning on increasing their use of videos.

FANFARE User APP is Live

Join more than 150,000 other users and download our co-creating and video-sharing social commerce platform for fans and audiences to share and watch everything about their favorite brands.

Conclusion

Developers of the Fanfare decentralized platform will create competitive analogs from well known sites like Amazon and eBay. They have succeeded in attracting large investors into their rankings - the availability of sufficient amount of funds will allow the implementation of all projects connected to the design and platform functionality. However, FanFare's main task is not the concept, but the competition it faces with already installed platforms, and this will require significant changes for brands and consumers to finally understand this idea.

Token Sale