Maret 20, 2018

PDATA - Secure Trading & Personal Data

One of the problems that prompted the rapid development of information technologies was the unauthorized use of personal data of citizens for various purposes: from sending spam and telephone marketing, ending with unauthorized debiting of funds from plastic cards and various forms of fraud.

In the commercial industry, a product comes only after identifying the target customer.In this commercial industry knowing the customers and getting the reviews from them is a very important factor to launch the product. All over the world, companies desperately want to know their customers. The companies need the reviews form their customers so that they can make perfect product satisfying needs of the customer. Because of this reason, there is rapid growth in the data brokerage industry.

The data brokers are working behind the companies for gathering information from the customers. They are evidently stealing their personal data, and package them, then they finally resell them to the companies. By doing this the data brokers are misusing the customer’s data privacy and even the customers are not getting any benefit or compensation from it.

Due to this act of the data brokers in the commercial industry, the customers are getting aware of the fact what the data brokers are doing with their personal data. Thus the customers are beginning to actively protect their data. But, still the current system is uncontrolled and opaque, the customer’s privacy is violating and the companies are not getting enough quality of data as per the market requirement. Thus as a helping agent ‘Opiria’ came in the market with ‘PDATA token’ which will give the right to the customers for selling their data to the companies without the involvement of any data broker as per their wish and convenience.

Solution

PDATA is creating a platform for everyone, where companies and users can exchange information directly without the need of any intermediary. Opiria app can be downloaded from the Andriod and Apple Store. It acts as a market research platform for companies who wish to know about their consumers. People can register on the app by filling out the required information. Currently, there are two kinds of surveys available on the app, Mobile diary and Mobile Surveys. The results of the surveys are aggregated, analysed and presented to the companies, who pay for these services. Consumer research has found a new meaning in the age of applications like Opiria.

In their second generation development of the Opiria app, they are adding some of the best features of the consumer research, such as Eye tracking and emotional analysis via a browser plugin, which will allow the platform to know about the behaviour of the consumer, and this will greatly help the companies. PDATA ecosystem consists of a reliable and secure private data protection mechanism which has standard rules regarding sharing of information with the companies. The ultimate choice of accessing the personal data belongs to the users, who can grant permission based on the smart contract signed between him and the company.

The company can also choose the list of profiles they wish to include for their specific survey, and pay them directly on the platform using PDATA Tokens. There are many features on the platform which makes it better than the traditional ecosystem and a few of them are presented below.

The consumer is the king of the platform and controls the usage of its personal information
Companies can access the customized data based on their specific requirements without any middlemen
The perfect ecosystem built for people and companies to deal with transparent data exchange.

The platform is for everyone who thinks about the security of their data. There are many competitors in the market but it has a unique approach towards the data protection.

How it works?

The Tokata tokens ecosystem consists of consumers and companies, facilitating a two-sided token economy. Companies can purchase personal data directly from consumers by compensating them with PDATA tokens.

Consumers receive PDATA tokens to provide personal data to the company. Consumers can decide what personal data they disclose and who gets access to it. Because the blockchain mechanism of consumer anonymity and data privacy is fully protected.

The Opiria platform is a fully transparent open market for securely trading private data without intermediaries. The PDATA token places value in personal data and creates a currency that precisely expresses its value.

Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. Companies receive more specific data with higher quality and will be able to make informed decisions when designing new products and services as well as to better target marketing and sales activities.

Goals

Opiria has few goals which are needed to eradicate the scams and stealing of information which are being done frequently. Thanks to opiria, the users feel safe now but there are still more to look forward too:
The consumers shall have full authority that they can share their personal information with whoever they want to.
The consumers get a fair payment in return for their data sharing.
No third party should meddle in between the consumer and the company while the sharing of information is being done.

The Opiria performs the following job

For Consumers

A complete hold on their personal information.

Full security and privacy of their identity.

Protection of their personal information.

Fair and square payment of the information they gave to the company.

For Companies

More people getting attracted towards them as they see the number of benefits they will be getting from it.
No fraud or made-up data.
Rapid reach towards real data given by users.
Less chance of making mistakes as the comments and feedbacks offer enough guidance.

ICO Details

There will be 650 million PDATA token. 1 PDATA Token= $0.1 dollars. The cryptocurrencies which will be accepted by the platform for the sell of PDATA Token is BTC and ETH. The private sale for the token was started on 1st November 2017 and will be completing on 25th March 2018.

Conclusion

People are unaware of the ways in which their personal information is utilised for commercial purposes by companies to earn profits. The importance of the personal information is as critical as the methods of its usage. Data about the customers is one thing that every company needs.The data is the source of progress in the times of today’s market and those having the accurate and reliable data has a clear advantage. People will be incentivised for the data which will be used for offering better services to them. The easy approach towards market research and data collection makes it a platform to look out for.

I think that we are ready to share our information based on our choices. The multiple features available for the companies to generate specific data will help companies reduce their spending on the market research. One of the most important aspects of the platform development is the security of the data, and they have chosen Blockchain technology to secure their data. How this platform will change the current market of consumer research and data protection is in hands of time, but we are ready for better solutions.

Roadmap